Changes
The next IP will focus on an increased application and practice of Lean Startup theory. It must be recognised that since the Lean Startup theory is at the infancy stage particularly in Europe and the Nordics this course is an innovator and early adopter.
Objectives
The key objective of the IP will be to use more detailed theory of Lean Startup to take a single real life client case study, develop separate business models for the company in the participating countries bringing those models and innovations together to form a unified singular business model.
Methodology
Associate professor and entrepreneur Steve Blank has continued to develop the Lean Startup methodology. It is important to review and explain how improvements can be implemented in the Lean Startup process.
Idea creation known as ‘ideation’ is an area to develop further and increase among students. Using a number of methodological theories and creative tasks, it will be possible to assist students in developing the ability to create disruptive innovative ideas.
The Business Model Canvas and Lean Canvas is a successful tool for mapping out the hypothesis that entrepreneurs make as they start into the process of identifying the key elements needed for the business and then validating those with research and experimentation. The Lean Canvas will continue to be used as a tool for students to utilise.
Innovation
During the host week the student groups will be required to develop blog posts about the new learning and development of their understanding of Lean Startup methodology. The use of a blog creates the opportunity to disseminate learning online, increase easy access for students to review each other’s learning and discuss how they have developed over the course of the week.
The post course assignment of Business Model You (a tool developed from the business model canvas and adapted for individuals to develop their career goals) will increase student reflection of their learning and encourage them to increase their understanding of producing business model to produce a model about themselves and their development.
Management
Teachers will evaluate a pre-course assignment during the IP week. The feedback from teachers will aid students in implementing improved Lean Startup techniques for the main case assignment.
Teachers and students will review the blog assignment. Peer review is where students review other student work and give their views and analysis of the completed tasks.
Outputs & learning outcomes
An international plan and business model will be developed and adapted to the customers in participating institutions markets and then a unified business model for international expansion will be created.
The main assignment will provide students with critical thinking of problems faced by entrepreneurial companies and how they can use those theories in both developing a company as well as their own disruptive ideas.
Students will have the opportunity to analyse and develop the tools used by startups to progress Lean Startup from development toward fruition, thus allowing them the opportunity to develop and utilise these tools in real life cases and adapt them for their own future needs.
